Bob SmithSocial Links NavigationUniversity of Kent Latest articles by Bob Smith Even Ugly Animals Can Win Hearts and Dollars for Conservation By Diogo Veríssimo, Bob Smith published 22 June 17 Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too. Animals Sign up for the Live Science daily newsletter nowGet the world’s most fascinating discoveries delivered straight to your inbox.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Scientists may have finally found where the 'missing half' of the universe's matter is hiding2Ozempic in a pill? New oral drug may work as well as Ozempic-style injectables3Scientists reveal signs of crucial life-sustaining process on Mars: 'I knew right away how important this discovery was'4'Useless' female organ discovered over a century ago may actually support ovaries, study finds5A mysterious, 100-year solar cycle may have just restarted — and it could mean decades of dangerous space weather
Even Ugly Animals Can Win Hearts and Dollars for Conservation By Diogo Veríssimo, Bob Smith published 22 June 17 Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
