Dan Peterson

Researchers try to develop models to explain consumer behavior and our emotional reactions to celebrity endorsers.

Loud titanium drivers may be too loud.

Exercise improves blood flow and helps build new brain cells.

Aerobic exercise improves a student's fitness level and test scores, too.

Stimulants? Steroids? Scandal? No, just surgery and a little caffeine.

Bad behavior is clearly evident among high school athletes, particularly in high-contact sports.

Fixing the college football post-season is on the national agenda.

Computer model shows how dimples make golf balls fly farther.

When two players collide, where does all of that kinetic energy go?

Does psychological momentum really come into play?

Why Old Athletes Come Back