Endorsements: How Sports Stars Get Inside Your Head By Dan Peterson published 12 January 09 Researchers try to develop models to explain consumer behavior and our emotional reactions to celebrity endorsers.
Loud Golf Clubs May Damage Hearing By Dan Peterson published 7 January 09 Loud titanium drivers may be too loud.
Exercise Improves Old Brains By Dan Peterson published 5 January 09 Exercise improves blood flow and helps build new brain cells.
Exercise Improves Kids' Academics By Dan Peterson published 29 December 08 Aerobic exercise improves a student's fitness level and test scores, too.
Performance Enhancement Common in Sports By Dan Peterson published 22 December 08 Stimulants? Steroids? Scandal? No, just surgery and a little caffeine.
Bad Sports Behavior Starts in Youth By Dan Peterson published 8 December 08 Bad behavior is clearly evident among high school athletes, particularly in high-contact sports.
Why College Football BCS Rankings Are So Mysterious By Dan Peterson published 1 December 08 Fixing the college football post-season is on the national agenda.
Fore! Here Comes the Ultimate Golf Ball By Dan Peterson published 23 November 08 Computer model shows how dimples make golf balls fly farther.
Bigger Hockey Players Causing More Concussions By Dan Peterson published 10 November 08 When two players collide, where does all of that kinetic energy go?
The Reality of Momentum in Sports By Dan Peterson published 6 October 08 Does psychological momentum really come into play?
