Diogo VeríssimoSocial Links NavigationJohns Hopkins University Latest articles by Diogo Veríssimo Even Ugly Animals Can Win Hearts and Dollars for Conservation By Diogo Veríssimo, Bob Smith published 22 June 17 Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too. Animals Sign up for the Live Science daily newsletter nowGet the world’s most fascinating discoveries delivered straight to your inbox.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1The universe's 'missing matter' may have finally been found2Experimental 'Ozempic pill' shows promise in treating type 2 diabetes3NASA rover reveals signs of crucial life-sustaining process on Mars4'Useless' female organ may actually support the ovaries, study finds5A mysterious, 100-year solar cycle may have just restarted
Even Ugly Animals Can Win Hearts and Dollars for Conservation By Diogo Veríssimo, Bob Smith published 22 June 17 Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
