Diogo Veríssimo

Johns Hopkins University

Articles by: Diogo Veríssimo

The Townsend's mole (<em>Scapanus townsendii</em>): ugly or adorable?

Even Ugly Animals Can Win Hearts and Dollars for Conservation

By Diogo Veríssimo, Bob Smith published

Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.