AI images are more convincing than ever — infiltrating journals and undermining trust in science

Thanks to AI, one of the key pillars of scientific evidence — stunning imagery that often defies belief — is crumbling.

A robot and a scientist facing the Turing test. Artificial intelligence vector concep illustration..
Are you able to tell the difference between a scientific image made by a person or by an AI model? 
(Image credit: Jesussanz/Getty Images)

A photograph of Earth glowing in deep space, the moon's cratered horizon stretching across its foreground, caught many people's eyes in April 2026. Astronauts captured the image while aboard NASA's Artemis II mission, and like the famous Apollo 8 "Earthrise" image, the picture felt instantly real and inspiring for many.

But when almost anyone can fabricate a visually similar image in seconds from a text prompt using artificial intelligence, how do people decide which image is real?

Nan Li
Associate Professor of Science Communication, University of Wisconsin-Madison

Nan Li is an associate professor of life sciences communication at the University of Wisconsin–Madison. Her research examines how visual communication shapes public understanding and trust in science, with a focus on emerging technologies, environmental risks, and AI-generated images. She uses interdisciplinary methods, including experiments and community-based projects, to study how people interpret scientific information across media.

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